Audi of America is stepping up efforts to reduce its global carbon footprint and contribute to a more sustainable world.
With its new Internal Carbon Price program, the automaker will essentially charge itself a fee for emitting CO2 and other greenhouse gases. The money collected will go into an account to help pay for the company’s other eco-friendly measures.
“The Audi Internal Carbon Price program is designed to better account for the CO2 we generate and to directly and clearly incentivize lower-emission approaches to what we do,” said Spencer Reeder, Audi of America’s head of Government Affairs and Sustainability.
The Internal Carbon Price program will begin by focusing on emissions that result from business travel. Eventually, it will expand to cover employee commuting, fleet fuel usage, vehicle and parts hauling, and much more.
Audi of America’s initiative is just one part of a companywide strategy that aims to lower CO2 and other emissions by 30 percent by 2025 and eliminate them altogether by 2050.
As part of these plans, Audi has been introducing impressive new zero-emissions models like the all-electric Audi e-tron and e-tron Sportback. To learn more about these efficient, stylish vehicles, and even take one out for a test drive, get in touch with us here at Gossett Audi in Memphis, Tennessee.