There’s long been speculation that Audi would join the world of Formula 1 racing — and now, it looks like that dream may be on the cusp of materializing. According to Volkswagen Group chief executive officer Herbert Diess, Audi has been approved to join Formula 1 in the near future. While details remain slim on how Audi will make its debut in the sport, speculation suggests that Audi may attempt to purchase a team.
The German automaker’s participation in Formula 1 is exciting for a number of reasons — for starters, the automaker’s race-bred innovations will eventually make their way to the brand’s passenger vehicles. On top of that, Formula 1 participation may bolster the brand through both profits and publicity.
Although the brand with the four rings hasn’t taken part in Formula 1 racing, Audi is no stranger to the world of motorsports. The automaker has claimed titles and trophies from an array of international competitions, including the Dakar Rally, World Rally Championship, Pikes Peak, and GT Racing.
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